"Hold On" is a powerful and emotional song from Avatari, an alt-rock artist based in Los Angeles. This track marks a significant moment in his career, showcasing deep feelings and intense experiences. Co-written with his regular collaborator, William C. Carpenter, the song combines heartfelt vocals with a rich musical backdrop that feels both turbulent and comforting.
Inspired by the quiet loneliness of Joshua Tree, "Hold On" captures the heaviness of someone struggling with grief and burnout, all while highlighting the pain and beauty of letting go. What sets this song apart is its message of strength and hope, reflecting a determination not to succumb to darkness. Avatari's voice conveys profound openness, yet there's undeniable power in his words, akin to reaching out for help during hard times. The music gradually builds around him, creating a sense of urgency and tension, as if the song itself is clinging to hope. Avatari shared that the idea for this song came to him during one of the most challenging and uncertain times, both globally and personally. He emphasizes that even in our darkest moments, there's always hope for a brighter day. This song embodies that feeling, offering a slow but hopeful transition from despair to optimism.
"Hold On" is Avatari's second single of 2025, following his earlier release, "In My Bones." While that song focused on internal struggles, "Hold On" delves into honesty and emotion. Its message resonates universally, reminding listeners that they're not alone in their struggles, especially during these tumultuous times.