If you've ever felt like you're shouting into the emptiness of your screen, you might find a new connection in Au/Ra's latest song, "CRACK!" Released on July 11, 2025, this 17-year-old singer-songwriter from Germany delivers a powerful track that addresses the confusing feelings we often have about technology and our mental well-being.
"CRACK!" is Au/Ra's third single this year, following her dreamy song "MOONBEANS," a collaboration with Alissic. This new song, however, goes even deeper. It's polished in sound in its message. Written with fellow artist K.Flay and produced in Los Angeles, "CRACK!" reflects a challenging personal experience for Au/Ra and serves as an important reminder about mental health in our digital world. With its catchy beats, "CRACK!" feels like a pop song that's on edge, which is precisely what Au/Ra intended. Her voice is filled with emotion as she sings about feeling connected but disconnected, showing how online life can sometimes feel isolating. The song captures that exhausting feeling of moving through tasks while your mind drifts away, like you've been awake for too long.
Au/Ra uses the online world as a way to express feelings of depression, being out there but feeling alone, numb yet pretending everything is okay. Her lyrics resonate with many who hide their true feelings behind smiles and social media. The music video, directed by Andy Mihov, visually explores these themes, blending images of screens and our true selves. It's surreal and striking, enhancing the emotional weight of the song.